Built by the people who were losing the money.

Wardio started as an internal tool at an agency that manages a large amount of monthly ad spend.

Tomaso Digital Marketing runs paid media for many businesses. At that number of accounts, faults are not rare events; something is broken somewhere most nights. A pixel stops firing, a budget gets fat-fingered, a creative dies quietly.

The response was a set of checks that ran overnight and reported what they found in the morning. It kept catching things. Then it kept catching things worth more per month than most software costs, which is when it stopped being an internal script and started being a product.

The pricing model comes from the same place. The agency was paying tools that took a percentage of the ad spend they were monitoring, so a good month cost more. Wardio charges by connected account and does not move when your budget does.

The company behind it is Israeli, and the product is sold internationally in US dollars.